Owners & Partners, Stan Fraser and Jordan Fish / WALTER ARCE, Action Sports Photo

Owners & Partners, Stan Fraser and Jordan Fish / WALTER ARCE, Action Sports Photo

KUSTOM KLUTCH Mission Statement: Even the smallest difference is still a difference.

Not only did we want to build a bag that women would love and use, but we wanted to build a product that could give back. We are a local brand who believes in the value of supporting and serving others, so giving back to our community was just one way we could do that. 


Stan Fraser in his denim shop, Straight Stitch & Co. in Charlotte, NC.

Stan Fraser in his denim shop, Straight Stitch & Co. in Charlotte, NC.

Artisan, STAN FRASER was born and raised in Bedford-Stuyvesant, Brooklyn, NY. Raised by Caribbean parents, who in Stan's words were more concerned with his "education" than a "fashion career". Understandably so. Stan's mother and uncle were sample makers for various clothing brands. He followed suite by wanting to take sewing to another level.

I felt there was a void in the market for premium denim and I used my talent of designing clothing to make a change. Thus, the Anarke brand was created. I ask myself every day what I want to look like. I think about being in different countries—France, Italy, etc., during different seasons. Sometimes, when I’m frustrated, I tend to do my best work. I roll out yards of fabric; I stare at it for hours, I sometimes walk away and then come back to it. Once I consume the fabric, it's off to the cutting table. I do most of my designing at the sewing machine, no sketching involved!

Denim is one thing, but leather is another.

I understand leather a little like denim. How it’s manufactured and how to put a design into actual construction. It’s important to choose the right weight and fabric for the right piece. The way it falls, the way it supports color and the texture. I pick my fabric according to the type of article I’m making. If I want it to be soft or a rough, hard-feeling piece, the origin of the fabric varies on what textile I’m looking for. I design with no limits, no rules or regulations.

No rules or regulations, is one thing, but when designing woman's clutch bags, there came limitations. Something Stan wasn't all too used to. He needed a partner that would balance his creativity.

Jordan has been my choice from the start. She knows what she likes, and she knows what women like. But there was a lot we had to learn a long the way. And we are still learning! We went into this blindly, but came out with a vision and product that I think people are going to love. We complement each other extremely well. She has strengths that I can't do, and I know she can't sew worth a darn. Just kidding. But seriously we make a good team. I don't think we could do this without the other.

 

We went into this blindly, but came out with a vision and product that I think people are going to love. 

Jordan and Stan at their first shoot in 2014.

Jordan and Stan at their first shoot in 2014.

"We are a local brand who believes in the value of supporting and serving others, so giving was just one way we could do that."

Jordan Fish with her family in Charlotte, NC

Jordan Fish with her family in Charlotte, NC

Even the smallest difference is still a difference.

JORDAN FISH, NASCAR girlfriend, lifestyle blogger, and local Charlottean, was born and raised south of the Queen City in Fort Mill, SC. Jordan, who comes from a dance background, never thought she would find herself designing women's handbags.

Fashion designing was something I was never really "into". It honestly just fell into my lap. Even in high school, and college, I was never into clothes. I literally would wear sweats and hoodies to class.

It wasn't until a few years later and an introduction to NASCAR that Jordan became interested in fashion.

I became really intrigued with the women on pit road in NASCAR. Specifically the wives and girlfriends. They were always dressed to the nines, and just looked chic and effortless at all times. I wanted to emulate their style. I did for a little bit, but then I finally came into my own. I started to understand my body, and what looked good on me, and what didn't. Style is definitely trial and error. Sometimes you get it right, sometimes you don't. But you learn. That's what's fun about it. There is no right or wrong answer.

After having their daughter, Taylor James in 2013, Jordan decided to go back to work at a production company in Charlotte, NC. Little did she know, that would lead to meeting her future business partner.

I met Stan in 2014 at a shoot we had at a production company I used to work for. It just so happened that he literally worked right next door to us.

Stan and Jordan quickly formed a friendship despite their obvious differences. 

Stan has this aura about him that makes you want to listen. He's a war vet who went from job to job to job, and he finally settled down to do his true passion: denim. I just thought it was really cool that despite everything he's been through, and the odds stacked against him, he still chose his dream despite what people told him.
Stan and Jordan at Straight Stitch & Co. in 2015

Stan and Jordan at Straight Stitch & Co. in 2015

We had always joked that we should collaborate on something, but we just didn't know what exactly. I had always carried these clutch bags every time I would stop by Stan's shop. He would always ask me about them, and why I chose to carry them instead of a purse. After having a child, the last thing a mom wants to do is carry something else heavy. I had two clutches I would exchange back and forth. I would dress them up or down, throw them in my diaper bag, take them to sporting events, concerts, pit road, you name it, my clutch bags came with me. And they literally carried anything and everything. They honestly were just really easy.

Even after years of friendship, It wasn't until a couple months ago that they even decided to start a business.

I had a photo shoot next door, and I hadn't seen my friend in awhile, so I decided to stop by. And what else do I have in my hands, but my trusty clutch. 

A brand was born. Stan who had bought a piece of zebra print cowhide earlier that week says he bought it without really knowing his purpose for it. But little did he know there was a silver lining.

I didn't really know why I bought it. Something inside me was telling me to buy it. I just listened to my gut, and thank God I did.

Jordan and Stan shook hands, and since then, Kustom Klutch was born. They have been working continuously on their product and brand preparing for the launch. Jordan as the visionary, and Stan behind the sewing machine.

I wanted to create a bag that everyone could wear. Whether your style is casual, or fun, or simple. My style is more casual with a POP of color. That's why a lot of our bags have a classic option and then a "FUN" option. I wanted something that I knew my friends would love. If I loved it, I know they would too. I also wanted to figure out a way to give back. As a mother, I am always trying to teach my daughter the benefit of serving others. I think it's a really cool way to bring awareness and raise money to organizations that may not have gotten much attention before. And it's our way of doing our part in the community. Even the smallest difference is still a difference.